Auledio® is a registered brand that focuses on the production and development of home&kitchen storage racks and storage baskets. With the idea to make your home neat and tidy, and committed to provide cost-effective products.
BRAND STORY
Find Your Tidy
The modern world is noisy, messy, cluttered. And it can be stressful trying to muddle your way through,when nothing is in the right place. In fact, mess is such a massive problem worldwide, that an entire industry has grown up around it. From flatpack superstores selling space saving solutions, to Marie Kondo books and “cleaning consultants”. As a result, tidying your home, can often cost a tidy sum.
But of course, it doesn’t have to be that way. In fact, that’s precisely why Auledio was created. To give people the opportunity to tidy their home without having to break the bank. Because we firmly believe that a tidy home is more than putting everything in its place. A tidy home is a tidy mind. It’s an emotional state. It gives a sense of space, of calmness, of relaxation. To put it bluntly - a tidy home is not
just a happy home, but a healthy home.
And we are on a mission. We want to help people everywhere and on every kind of budget, declutter not just their homes, but their lives as well. Whether that’s helping them tidy their workspaces, finding space for some shoes, or putting away old papers, we’ve got a solution. We’re here to help you “find your tidy”
BRAND MISSION
TO DECLUTTER THE WORLD
A mission statement is short statement that helps articulate why the brand or business exists. While the vision statement sets out where the brand hopes to go in the future, the mission statement describes the brand’s core values as they currently are. The mission statement is more aspirational and grounded in the present, whereas the vision statement is more practical and looks towards the future.
BRAND KEYWORDS
TIDY
HELPFUL
REFRESHING
STORY OF THE CUSTOMER
Eleanor
Mum in her late 30s.
Has two kids (and a messy
husband)
Works full time in an estate agents
Likes to bake, play tennis and run.
She likes to have an organised
home. Everything has its
proper place.She finds clutter and mess to
be stressful and upsetting.
Since know Aulidio, Finally live a neat life (it is difficult for having two children). For her, a clean home is a happy home.
Jack
A junior accountant
Just bought his first flat- a
studio flat
Lives alone but his girlfriend
often visits.
Plays music as a hobby
Doesn’t have much space, but
wants to be able to make the
most of it.
Needs everything to be tidy, as
his apartment is so small.
Doesn’t want to spend much
on keeping things tidy, as he’d
rather use his money on going
out with his friends.
Through Auledio, he realized his idea of not spending a lot of money but being able to clean up, feeling that everything is worth the money.
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